L’événementiel comme outil de mise en valeur du patrimoine dans la casbah d’Alger.

Abstract

Today the special event management, creator of animations and attractiveness contributes considerably to the cultural renaissance of the cities, it associates itself often with the places with material and intangible cultural potential. The ancient heritage of Algeria by its wealth plays a vital role in our society. It allows him to understand his past and to assert his identity. Its knowledge, protection and preservation with a view to its transmission to future generations, mobilizes several tools and methods including animation through events. Our research fits into this context and aims to analyze the impact of events in the development of heritage in general and in the historic center of the Kasbah of Algiers in particular. Several events are organized throughout the year. They are initiated by various actors in order to promote their image. What is the relationship between heritage and events ? How is special event management taking part in the changes that this heritage jewel is experiencing ? What is the impact of events on the Kasbah as heritage and its users